IKEA SAGOSKATT a toy story
Client: INGKA
Art Direction and Film Direction: Me
Copy and Film Direction: Johan Sandström
Photographer stills and film: Daniel Wester
Interior designer: Genevieve Jorn
Cardboard creator: Nina Ramviken
A GLOBAL CHARITY CAMPAIGN
- designed by kids for kids
Rully - the robot who loves to sing and dance
Gurki - the cucumber superhero on a mission to get kids to eat more cucumbers(!)
Little Monster - the bedtime hugging monster who keeps all bad monsters away
Rainbow Giraffe - the mischievous giraffe with a passion for healthy food
Rainbow Kid - the rainbow that wears socks in order to stay warm up in the sky
Jesse - the balloon loving party mouse